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Aartho

 

Branding, Environmental Graphics 

For The Weirdo Within, Try Aartho.

What is a weirdo? A non-comformist who does not follow trends or a subculture. A true ‘weirdo’ will juat do what they feel, and can get along with most people. This person does not actually conform to a stereotype and shouldn’t be labled. (Source: Urban Dictionary) Aartho is a community online fashion boutique where anyone who distinguishes themselves as a weirdo can shop and upload their own weirdo clothing, accessories, and fashion. The name aartho originated from the original weirdo aartho Smith. The branding for aartho came from a the concept of current 90’s trends that have resurfaced in the current era. Heavy trend focused patterns, holographic backgrounds, and bold typography allows the weirdo demographic to automatically feel attracted to the brand.

Aartho is a community online fashion boutique where anyone who distinguishes themselves as a weirdo can shop and upload their own weirdo clothing, accessories, and fashion. The name Aartho originated from the original weirdo Aartho Smith. Aartho dreamed of a place where people could freely express themselves with zero judgement.

 

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