Branding, Collateral, Art Direction

For A Daily Dose Of Culture, Try MOCC.

Museum Of Chinese Culture / MOCC was developed in 2015 and is a curated collection of modern Chinese cultural artifacts that have impacted Chinese culture throughout the 20th Century. China has become one of the main superpowers of the world. An interesting blend of old influences in culture from Mao Tse Tung’s 1949 Communist Revolution to hints of a new age western influences, Chinese culture is a melting pot of influences from around the world.

Stationary and branding that was inspired by the continuous growth of the Chinese population through the symbolic use of a dotted print repetitive pattern. This pattern suggest an ongoing rhythm of new ideas, new cultures, and new forms that will continuously be implemented on the Chinese population. The dot- ted pattern suggest of blend and an overlap of overseas influences that have changed Chinese society. A color palette consisting of main primary colors blue and red symbolizes American influences on Chinese culture.